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5 Must-Adopt Marketing Skills

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Techniques and practices are always emerging and evolving, and marketers can't afford not to upskill.

The marketing industry is continually evolving. Consumer expectations are intensifying, and new marketing practices and technologies continue to sprout up. More than ever, it's crucial that marketers expand their competencies and learn new skills. Otherwise, they risk getting left behind.

It's unrealistic to be proficient at everything, but picking up an in-demand, hard skill can make marketing professionals stronger assets to their teams and potential hiring managers, which is why they should consider learning or updating one of the following skills. Data Science and Analysis
According to HubSpot's 2018 State of Inbound survey, 42 percent of marketers said proving the return on investment on their marketing efforts was a top priority for their company, and 39 percent considered it to be one of their top challenges.

Being able to analyze and understand data is the key to e…

6 Things Young Entrepreneurs Should Know Before Starting Up

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A successful entrepreneur not only satisfies his creative ideas but also contributes to the society

An entrepreneur is someone who attempts to dream with a strong vision and finds ways to actualize it through innovative ideas and hard work. As Walt Disney said, “All our dreams can come true, if we have the courage to pursue them.” Beginning with courage followed by hard work, strategic planning and ways to execute them systematically is the foundation for business success. Striving hard and not surrendering to failures but instead learning from them should be the motto that every entrepreneur should follow. A successful entrepreneur not only satisfies his creative ideas but also contributes to the society at large.

If you are young entrepreneur venturing into a new business and are looking at what you should know before putting yourself out there, here are five things you ought to keep in mind Know your market and your product
If you are truly passionate about an idea, the first step is…

Driving Customer Loyalty Using Conversational UI | Sponsored Content

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There are a few things any company should know before getting started.

First, let’s define conversational UI: It is a chatbot experience that processes language in a natural way, as if you are texting or speaking with another human being. In short, both chatbots and voice assistants fall within the conversational UI category, and organizations should consider both mediums when seeking to simplify their customer experience and create lasting value and trust.

Consumers and companies alike believe these assistants can and will be able to solve problems across the customer experience, but unfortunately we are not there yet. So, how can your organization circumvent the Trough of Disillusionment and deliver a valuable conversational UI experience your customers will love? Here are the three steps you need in order to set your company up for success: No. 1: Focus on a specific set of problems or skills.
We’ve all seen it too many times–organizations look at conversational UI as a full-service …

9 Tips for Effective Business Development

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Business development can be one of the fastest ways to grow your business. Here are 9 ways to help you take your company to the next level.

For highly creative and visual introverts, freelance graphic design can be a great way to make a living. With digital businesses on the rise, demand is higher than ever.

Business development can be one of the fastest ways to grow your business. It can also be one of the most time intensive. It typically requires focus, planning, stamina and doggedness. Doing it right may pay big dividends; doing it wrong can be demoralizing.

Here are a few tips for effective business development that can help you hit the ground running. Know Your Competition
It may not be enough to know the names of your competito ...rs. Evaluate what they offer so you can help differentiate yourself from the pack. As the old adage goes, don't define yourself by your competition. Analyze what makes you stand out in a crowd. You should obsessively work on this differentiation. Thi…

10 Low-Cost Business Ideas for Introverts

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Here’s a list of 10 low-cost business ideas to get you on your way. Graphic designer
Equipment: computer, design software

For highly creative and visual introverts, freelance graphic design can be a great way to make a living. With digital businesses on the rise, demand is higher than ever.

Jacob Cass is a graphic designer who started design business Just Creative in 2012. Solving clients’ business problems through visual communication such as creating logos, websites, stationery and marketing materials are only some of the many projects he undertakes on a daily basis.

“Web design can be self-taught -- that’s how I learned,” Cass says. “You need to know software to do this, but most importantly you need to understand the principles of design as well as understand clients needs, not wants.”

It’s simple to get started. Cass registered his company with the government as a sole proprietorship, then began reaching out to clients. Both tasks that can be done from your computer. Other than acquir…

10 Tips For Starting A Small Business That You Haven't Heard A Thousand Times Already

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If you’ve thought about opening your own business, you might have begun to look for advice. There are so many tips for starting a new business out there that choosing which ones to follow can get confusing.

As a seasoned entrepreneur, I can tell you that there is no perfect formula for starting a small business. I’ve learned that the best business advice usually forces you to think in a new way. So, I’ve compiled a list of tips for starting your own business that you might not have heard. Tips for starting a small business
Opening your own business is often a learn-as-you-go process. But, the more smart decisions you make early on, the better chance your company has for success. If you have an entrepreneurial idea, try these ten tips. 1. Address excuses
Countless people dream of becoming entrepreneurs, but they never do. They’re burdened with excuses and fears of failing. From money to time to responsibilities, you can make a million cases for not starting a business. 

Let’s face it, b…