CEOHub

Image Source: freepik.com As part of Let's Talk Talent Week, leading industry experts discuss the tech-invasion that characterizes the world of work Whether it is L&D, talent acquisition or performance management, technology solutions are taking over HR and are making their presence felt right from enterprise grade products to bespoke solutions, from AI-enabled workplaces to analytics suited for every challenge. In a Facebook Live session with People Matters, as part of the Let’s Talk Talent Week, Shaakun Khanna, Head of Human Capital Management Applications, APAC, Oracle Corporation and Amit Malik, Chief People, Operations & Customer Services Officer, Aviva Life Insurance India Ltd discuss the state of affairs with regard to the tech-invasion at work and its implications for the future. Digital marketers have a tendency to use people in ads. After all, human faces can add warmth and emotion that helps support an intended tone for a specific brand or pr...

Image Source: freepik.com It can be hard to find an advertisement that doesn’t prominently feature an individual’s face. A quick image search of Moat displays an ad inventory for Wells Fargo that illustrates what I’m talking about: Almost all of the results feature happy people of various ages and races to support a request to “click to learn more.” Digital marketers have a tendency to use people in ads. After all, human faces can add warmth and emotion that helps support an intended tone for a specific brand or product. Facing the Misconception Our eyes gravitate toward the faces of human subjects. On first thought, this might be seen as a strategic element: Simply use human faces in ads to draw in more attention. Unfortunately, getting attention is the easy part; keeping it is a challenge. This is seen in Facebook users on mobile devices who engage with content for an average of just 1.7 seconds before moving on. Viewers have another tendency that marke...