Driving Customer Loyalty Using Conversational UI | Sponsored Content




There are a few things any company should know before getting started.

First, let’s define conversational UI: It is a chatbot experience that processes language in a natural way, as if you are texting or speaking with another human being. In short, both chatbots and voice assistants fall within the conversational UI category, and organizations should consider both mediums when seeking to simplify their customer experience and create lasting value and trust.

Consumers and companies alike believe these assistants can and will be able to solve problems across the customer experience, but unfortunately we are not there yet. So, how can your organization circumvent the Trough of Disillusionment and deliver a valuable conversational UI experience your customers will love? Here are the three steps you need in order to set your company up for success:

No. 1: Focus on a specific set of problems or skills.


We’ve all seen it too many times–organizations look at conversational UI as a full-service solution to solve all of their customers’ issues, and they become burdened and overwhelmed at the prospect of creating, delivering and maintaining such an expansive tool. Outside of resource challenges, a chatbot or voice interface without a focused set of skills will inflate user expectations and ultimately let down your customers. We must come to grips that voice and chat will not solve everything for everyone, but it can be powerful tools in solving specific challenges along your customer journey, such as handling online enrollment, or triaging customer support questions.

No. 2: Identify where conversational UI should come into play in the customer journey.


Once you have determined a set of problems or skills you are looking to address for your audience, it’s time to figure out what stage in the customer journey in which this belongs (And hopefully you have identified at least one or several customer journeys for your organization. If not, we can help!). Determining where your conversational UI experience lives during your customer journey will help your organization answer some meaningful questions:
  • Is this tool for customers, prospects, or both?

  • Does this tool help my audience progress along their customer journey path?

  • What value does this tool provide my audience at this stage in their journey?

  • Where does this tool live?
This last question is critical. As you place your conversational UI idea on your customer journey map, you will inevitably have to…

No. 3: Pick your medium.


Media expert and philosopher Marshall McLehen, who famously conceptualized and predicted the rise of the internet 30 years before its inception, coined a critical phrase that you must consider when building a conversational UI experience: “The medium is the message.” In layman terms, how you present information effects how that information is perceived, and conversational UI can be presented in a multitude of different ways.

Consider these two factors when determining how your conversational UI will be presented:
  • Will you use voice, chatbot, or both?
  • Where will your customers and/or prospects find the tool? In an app? On your website? A customer portal?
If you successfully analyze and work through these three steps, you will be well on your way to creating a conversational UI tool that enhances your customer experience and builds value and trust with your consumers.

Get More Business Network And Stay updated with us At Ceohub Website

Comments

Post a Comment

Popular posts from this blog

Essential Tips for CEOs in Mumbai

Image
  Introduction: Becoming a successful CEO in Mumbai requires more than just ambition and hard work. It demands a strategic approach, honed skills, and a deep understanding of the local business environment. In this comprehensive guide, we will delve into essential tips and strategies for CEOs in Mumbai, offering valuable insights and practical advice to help you excel in your career. Whether you're an aspiring CEO or a current executive looking to enhance your leadership skills, this guide is designed to equip you with the knowledge and tools necessary to thrive in the vibrant business landscape of Mumbai. Acquire the Right Skills and Knowledge: To succeed as a CEO in Mumbai, it is crucial to acquire the right skills and knowledge that align with the demands of the local market. While a bachelor's degree in fields such as Business Administration, Management, Accounting, Finance, or Economics lays a strong foundation, consider pursuing advanced degrees like an MBA to enhance you
Read more

Google Meet introduces “On-the-Go” mode: how to use and other details

  Google Meet’s new feature will let you join any meeting seamlessly while you are on the move. Back when the world was shut off, Google Meet came as a salvation, be it for school lectures or conference meetings. However, that practise continued very well into the post-pandemic period, bringing us to a time where we join meetings even while taking a stroll in the park or walking down the road. This might sound too easy, but it can end up in a dangerous situation, so such a practise is not recommended. But Google is here to introduce a feature that might resolve this issue. The  “On-the-Go”  mode of Google Meet will allow the users to stay connected to the video call while staying focused on the road. While it is strongly advised to join any such meeting with all the participants being safe and secure, sometimes we give in to our busy schedules, and that might lead to any unintended catastrophe. With the current Google Meet interface on mobile devices, it can be quite distracting and ca
Read more

Professional Networking: What It Is and How To Master It

Image
  Networking is a term that is often thrown around in professional circles, but many people are unsure of what it actually means and how it can benefit their careers. Whether you're a recent graduate just starting out or an experienced executive, professional networking is an essential tool for advancing your career. In this article, we will explore the concept of professional networking, its importance, and provide you with valuable tips to help you master the art of networking. What is Professional Networking? Professional networking involves building relationships with other professionals within your field and related industries. The aim is to establish mutually beneficial connections that can help both parties advance their careers. The primary objective of networking is often to have a support system in place that you can rely on when you need assistance or to reciprocate by offering your own support to others. For example, if you are searching for a new job, a contact in your
Read more